The surfers have been briefed in meetings with Kieren Perrow who sits on the ASP Board as a surfer rep. These briefings have been going on for a couple of months now. They're not attended by a lot of the surfers. The surfers' main concerns are prize money, insurance, and end of career financial protection, and these have been given some play in what's been reported as the outline of the deal so far. Most of the surfers do not have any big visions for the future of the tour, they are busy trying to figure out how to win their next heats, but quite a few have a sort of simmering resentment of the Powers That Be, including honchos from the big companies (at least the ones that don't sponsor 'em) and some ASP staff who occasionally have to break bad news to them and thus become unpopular. I asked Kieren point blank in Tahiti to explain to me the specific nature of the deal and he refused, a bit uncomfortably, poor bloke.adje wrote:
If the surfers had been briefed properly then I'm sure this would have leaked to Nick or Steve.
Then this quote from an unknown source to Surfline
This implies that the ASP's been sold. But it's an association of members. What is there to sell? And don't member's get a say in this? The source says that ZoSea has better contacts with the ASP. If that's the case then everyone senior at the ASP needs to have a good hard think about whether they are in the right job. I would have thought after 50 years the ASP had a pretty good rolodex of names in the industry.Surfline wrote:"They're going to keep the same structure, the same people involved, but with new owners. We believe in these people and we believe there's a better path than the one we're currently on. It's the best thing that could happen… These guys are bringing some dollars to the table; I believe they're smart and they have better contacts than us. And we need a visionary who's going to be able to take pro surfing to new places over the next three to five years."
The ASP, what does it own, among other things it owns the WCT and its ranking system plus all rights. That's what it has for sale, that's what it has been selling to the big surf corpos for the past 20 odd years. It needs to sell this to people beyond the surf industry in order to continue to grow, since the surf industry's limitations are so graphically being revealed at present. Yet the ASP as an organisation is pretty hopeless at sales. ZoSea might give them a leg up in that area, there's no doubt they'd have better contacts in the US sports media and endorsement world than the ASP.
I don't reckon any of this is v complex but I can't wait to get back to work and find out more about this deal. We'll be able to get people to talk now it's out in the open.